Our Story
33 Carat – Designed by You, Perfected by Us
At 33 carat, we accept that jewellery should speak your language rather than only luxury or aesthetic value, convey the story of who you are and the life you are building as a multifaceted person. Our lab grown diamonds are ever so much more than luxury; they represent your achievements, your values, and your uniqueness, and every design is meant to honour your legacy and capture you with sophistication. We are reinventing luxury to be representative of the individual, attainable, and ethical products. Each piece is made with a combination of the brilliance of our ethically grown diamonds and unrivalled craftsmanship, providing without compromise to you or the planet.
From Our Hands to Yours – A Journey in Brilliance
At 33 Carat, diamonds are not only grown, but are also nurtured. We do not simply stop at growing the perfect diamond in our controlled atmosphere. We inspect every rough stone, cut and polish the diamonds in-house, and then we hand-select the brightest gems for our jewellery. That means every diamond that enters your possession has gone through the most rigorous quality tracking process we could give it, from our lab to your hand.
Our family is a third-generation manufacturing jeweller, and has decades of proprietary fine craft skills and abilities. This gives us the heritage to design one-off masterpieces you have not seen before – complex and exclusive items that cannot be imitated. Each material is produced with pure gold, pure finishes, and finishes with detail for only master artisans to achieve.
Our diamonds are 90% more cost-effective than mined stones of comparable quality, yet our designs and craftsmanship rival those found only in dreams. Now, we invite you to wear those dreams.
The 33 Carat Difference
Others buy gems. We grow brilliance.
Others outsource hands. We craft from legacy.
Others chase trends. We craft your timeless chapter.
Others outsource hands. We craft from legacy.
Others chase trends. We craft your timeless chapter.
Bespoke to You
Your moments are one-of-a-kind, and so should your jewellery be. Our bespoke creations turn your vision into wearable art, combining ethical diamonds with expert craftsmanship. Why settle for ordinary when your moments are extraordinary? We craft bespoke pieces that reflect your style, your life, and your memories, diamonds nurtured, designs perfected, just for you.
Luxury Within Reach
Why compromise on quality or ethics? 33Carat grows and handcrafts each diamond, offering exquisite jewellery up to 90% more affordable than mined stones, affordable elegance, responsibly made.
Handpicked Brilliance
Every 33 Carat diamond is carefully chosen for its beauty, grown with precision, and crafted to reflect elegance with responsibility.
Certified & Accessible
Every 33 Carat diamond comes with an authentic IGI certification, ensuring unmatched brilliance, durability, and trust. With lab grown innovation, we make certified luxury accessible to every budget.
A Commitment to Your Story
Jewellery is never just an accessory; it’s a legacy of love, memory, and meaning. At 33 Carat, we transform every diamond into more than brilliance; we shape it into a story that belongs uniquely to you. Choosing us isn’t about purchasing jewellery, it’s about creating a timeless expression of who you are.
From the first spark of inspiration to the final handcrafted detail, your journey is at the heart of our craft. Your style, your vision, and your most cherished milestones guide us, ensuring every piece we create is as rare, personal, and enduring as the life it celebrates.
Why Your Story Deserves 33 Carat
Personalised to Reflect You
Every 33 Carat creation begins with your vision. From the diamond’s cut to the smallest design detail, each piece is crafted to reflect your personality, milestones, and unique story.
Mastery in Every Detail
Our third-generation artisans grow, cut, polish, and assemble every diamond in-house, ensuring unmatched craftsmanship, flawless finishes, and entirely one-of-a-kind designs.
Conscious Luxury
We deliver jewellery with a lighter footprint. From eco-friendly packaging to responsible delivery practices, every 33Carat piece balances elegance with care for the planet.
Diamonds with Integrity
All our lab grown diamonds are nurtured ethically under controlled conditions. They are conflict-free, sustainable, and offer the same dazzling brilliance as mined stones.
Innovation Meets Tradition
By combining advanced diamond-growing technology with decades of heritage craftsmanship, we create designs that feel timeless yet refreshingly modern, luxury redefined for today’s world.
A Diamond for Every Chapter of Your Life
Every diamond has a story, and at 33Carat, your story becomes part of our family legacy. From the first spark of inspiration to the final handcrafted piece, we’re with you, creating jewellery that celebrates the moments, values, and dreams that matter most.
Founder’s Note: The Heart Behind 33 Carat at Family
33 Carat was born from a simple belief that beauty is just one part of true luxury; integrity is the other. Every diamond I create is a celebration of love, identity, and the values that matter most to you.
For me, jewellery is more than sparkle; it is about stories, memories, and moments to remember forever. I wanted to create jewellery that celebrates your story while embracing the importance of ethics, sustainability, and timeless craftsmanship. These are pieces of jewellery once dreamt of, now made affordable, allowing you to experience luxury that was once out of reach.
From my heart to yours, may every piece you choose be an expression of your style and the beauty of your values.
Explore our collections or contact us today to start designing your bespoke piece. Let’s craft jewellery that tells your story.
One radiant diamond at a time.
