Transparency is knowing where our precious metals and gemstones come from and how our jewellery is made — and sharing that information with you, so you can feel good about the jewellery you’re wearing.
Beyond Conflict Free Diamonds
Our commitment to transparency began with the Beyond Conflict Free standard we pioneered. We select diamonds for their ethical and environmentally responsible origins, surpassing the Kimberley Process (KP) standard of “conflict-free,” which is defined as diamonds that don’t fund wars against legitimate governments. Such a narrow definition, however, often ignores diamonds tainted by violence, human rights abuses, environmental destruction, and worker exploitation.
For example, Russian diamonds make up one-third of the global diamond supply and helped Russia fund its invasion of Ukraine, but they’re still considered “conflict-free” under the industry’s insufficient standard. Not to us. We stopped selling Russian diamonds the day after Russia invaded Ukraine.
In fact, less than 1% of the world’s diamonds meet our Beyond Conflict Free standard. Our select group of diamond suppliers must prove a robust chain of custody protocol for their diamonds, allowing us to track and sort them by origin. Their diamonds must also originate only from specific mine operations or countries that demonstrate their commitment to labour, trade, and environmental standards.
In fact, less than 1% of the world’s diamonds meet our Beyond Conflict Free standard. Our select group of diamond suppliers must prove a robust chain of custody protocol for their diamonds, allowing us to track and sort them by origin. Their diamonds must also originate only from specific mine operations or countries that demonstrate their commitment to labour, trade, and environmental standards.
Our diamonds provide miners with fair wages and safe working conditions, empower their communities, and never fund conflicts.
Ethical Diamond Sourcing
We make sure our diamonds come from countries and mining operations that follow strict environmental rules. Our approved diamond mines are in places like Botswana, Namibia, and Canada, which are considered low or moderate risk by the Gemstones and Jewellery Community Platform Index. And we keep a close eye on our diamond suppliers with regular audits. We’re proud that the natural diamonds we sell meet our Beyond Conflict Free standard.
Beyond the "conflict free" definition
Lab Diamonds
We’re revolutionizing the jewellery industry again — this time using lab-diamonds technology. lab-daimond keeps track of every step in a diamond’s journey — from mining company to market to the moment it reaches you — safely, securely, and permanently.
With our lab-diamonds, you’ll have an enduring digital record of where your diamond comes from and how it was sourced. In 2019, we were one of the first to sell lab-diamonds. By the end of 2025, our goal is for 20% of our diamonds to be lab-verified.
Conflict Free & Ethical Gemstones
We work with a small number of exclusive gemstone suppliers who share our values and source from specific countries that focus on land protection, safer mining, and improved working conditions.
We are proud of our gemstone collections that empower female artisanal miners and support fair trade markets, safer work environments, and better mining. And we are pushing the industry forward by using blockchain technology to further transparency.
More to Explore
Conflict Free & Ethical Diamond FAQs
The Kimberley Process defines diamonds as “conflict-free” when they do not fund wars against legitimate governments.
Yes, conflict-free diamonds are natural diamonds that do not fund wars against legitimate governments.
Our Beyond Conflict Free standard defines what we consider ethical sourcing for natural diamonds: Surpassing Kimberley Process standards, our natural diamonds come from mine operations or countries that demonstrate a commitment to labour, trade, and environmental standards. An ethically sourced diamond meets high environmental standards for mining, supports social and economic development, and never contributes to violence, conflict, child labour, or forced labour.
